What most small or poorly run businesses lack is a thorough and cohesive sense of branding. But, what is branding? Branding is your business’ identity and should be reflected in everything from the design of your website and logo to the attitude of your team members.
Unfortunately, most businesses fail to push their brand to it’s furthest potential, and (as a result) begin to lose customers and their identity in the process. However, it doesn’t need to be this way. Branding is fairly simple if a business is dedicated to furthering it the way in which it should be, and for businesses with offices or a brick and mortar location, branding becomes even easier.
For example, if you run a small coffee shop, your shop’s logo should be represented in your coffee cups/mugs, on the signage outside your establishment and on the uniforms of your employees. These are simple and standard ways of establishing branding, but in order to push it further, you’ll need a creative technique to do so. One of these techniques is to install decorative light covers that fully embody your business’ brand.
Why Decorative Light Covers Are Ideal For Branding
While decorative fluorescent light covers are typically used in one’s home — to expand and enhance everything from your kitchen and living room to your bathroom and bedroom — light covers are ideal for any space for a wide range of purposes.
One of the best uses of decorative fluorescent light covers, for instance, is to enhance a medical setting such as a hospital or dental office, as displaying images of calming photographs (like nature and trees) can bring comfort to patients before receiving medical treatment.
These innovations in decorative lighting can be installed over any existing fluorescent light fixtures, and display an array of different images to create a unique tone for any space.
What’s more? Because standard fluorescent light fixtures emit a harsh light — which can lead to a significant decrease in productivity and an increase in headaches and migraines — using a light diffuser can effectively boost workflow and comfort, which is why light covers are great for any work environment, such as a business office.
But, what makes decorative fluorescent light covers so perfect for pushing your brand? Well, for starters, (when you shop with Octo Lights) you have the option to create your own custom decorative fluorescent light covers, which means you can utilize your business’ logo and other branding imagery to effectively extend the reach of your business throughout your brick and mortar location or office space.
Let’s explore a few scenarios where decorative light covers can assist business owners when it comes to furthering their brand:
Using Decorative Fluorescent Light Covers In The Food Industry
Owning and managing a successful establishment that sells food is in no way an easy task. Beyond edging out your competition by releasing delicious and innovative dishes, you have to worry about keeping up with everything from payroll and rent to employees and food safety standards.
At the end of the day, the key to success when it comes to driving food sales is finding unique ways of acquiring new customers while keeping your existing diners satisfied. In the food industry, branding is also key and establishes the trust needed to be able to retain customers. One of the best ways to further your food brand is to utilize decorative light covers throughout your establishment.
In order to give you a clearer idea of how decorative light covers work in a food environment, let’s explore some of the establishments that are best equipped for this purpose:
Restaurants And Bars –
The success of a restaurant or bar — especially those that are independently owned — is primarily predicated on the amount of unique and exceptionally tasty items they serve as well as the quality of the establishment’s atmosphere.
Beyond these factors, however, injecting your restaurant’s brand throughout your dining space and even your entrance is important to showcase the quality of your restaurant and to gain the trust of new potential customers visiting your eatery for the first time.
To do this, you can combine traditional methods — i.e. placing your restaurant’s logo on menus, employee uniforms, signage, and wall art — with a more unique approach such as decorative light covers. You can create custom light covers that display your restaurant or bar’s logo, which can be installed anywhere from your dining area to your entry space (or even your restaurant’s bathrooms).
This will give your restaurant a cohesive look and feel that diners will never forget and will truly allow your brand to be placed on the same level as a multi-million dollar restaurant chain.
Coffee Shop –
As mentioned at the beginning of this article, decorative fluorescent light covers work great in a coffee shop setting as a way of establishing your brand.
You can create custom decorative fluorescent light covers that depict your shop’s logo or even use images of some of your most popular beverage items. This will give your coffee shop the unique flair it deserves and will give your establishment a dazzling focal point, which is something most coffee houses out there sorely lack.
You can also use custom decorative fluorescent light covers to display some of your coffee specials to increase customer awareness and sales of those items which are typically only sold for a limited time, meaning you’ll need to get rid of them quickly to avoid abnormal overhead.
Using Decorative Light Covers In The Hospitality Industry
The hospitality industry is tough to thrive in — unless your company’s name is Hilton, Hyatt, or Holiday Inn — and takes a serious attention to customer satisfaction in order to keep hotel guests happy.
This is why most independent hotel or motel owners will go to great lengths to ensure their property is full of amenities — such as an on-site pool and spa, breakfast bar, and in-room flat screen tv’s — and up to date in terms of decor and aesthetic design.
Unfortunately, guests have a lot of options when it comes to where they choose to stay the night, and if your property isn’t as professional looking as the bed and breakfast down the street, they’re likely to take their business elsewhere (no matter how many amenities you offer).
Giving Your Hotel A Professional Look With Decorative Light Covers –
As with any business, part of a hotel’s success (when it comes to acquiring new guests and retaining past guests) has to do with how professional the property looks.
This means you’ll need to invoke your hotel’s brand wherever possible in order to create the proper image. You can do this by placing your hotel’s logo or name on in-room napkins, soaps, on signage, bellhop uniforms, and even on the notepads left beside the in-room telephone.
However, if you’re looking for a way to further your brand that no other hotel will be able to recreate you can utilize decorative fluorescent light covers in your hotel lobby. These light covers can display your hotel’s logo and even showcase images of the hotel itself to perfectly tie the space together in a way no other piece of decor can.
Not only will this showcase your hotel’s image and brand fully as soon as your guests arrive, but it will give your lobby and other areas of your hotel much needed decorative appeal that most independently-owned hotels lack.
What’s more? Because decorative fluorescent light covers soften the harsh light emitted from standard fluorescent bulbs, your guests will be given a more calming and relaxing environment to stay in, which can make all the difference when it comes to retaining guests.
Using Decorative Light Covers For Retail Businesses
While every business listed above is predicated on how well they can match their competition, none come close in terms of struggling to thrive in a competitive market like retail businesses.
Whether you own a store that sells apparel and fashion items — such as t-shirts, hats, dresses, or suits, and ties — or a specialty shop that offers items such as music and albums or pottery and home decor, the success of your business lies in your ability to stand out in such a crowded space.
You can do this by selling the greatest products (of course) at competitive prices, but beyond these points, you should also be focusing on making your retail space feel nuanced and unique so customers will be dying to step through your doors.
Luckily, by installing decorative fluorescent light covers throughout your retail establishment, you can successfully create a unique shop environment to drive sales and further your brand. Here are just a few types of retail businesses where fluorescent light covers work best:
Clothing & T-Shirt Shops –
Selling fashion and apparel successfully is no easy feat, and requires your shop to not only have the most up to date styles on its shelves but to also have a unique and vibrant appeal that resonates with your target demographic.
For example, if your demographic is young teenaged males, then your retail space needs to reflect the age group by displaying artwork and imagery popular with today’s youth such as skateboarding or sports.
Installing custom decorative fluorescent light covers throughout your apparel shop can assist you in this regard while furthering your business’ brand effectively.
Specialty Shops –
Specialty shops typically are characterized by offering one specific type of product. For instance, a shop may specialize in hardware, which means by shopping here you’ll find everything from hammers and nails, to shovels and power drills.
Decorative fluorescent light covers are ideal for these types of businesses, as you can effectively further your brand by creating custom light covers that display your logo along with some of your most popular products.
This means, no matter if your shop specializes in music, home decor, windows, or anything in between, decorative fluorescent light covers can be the perfect accent piece for tying your retail space together cohesively.
Finding Decorative Fluorescent Light Covers For Your Business
Now that you know exactly how decorative fluorescent light covers can benefit your business when it comes to establishing and furthering your brand, it’s time to purchase your own. But, where do you find them?
Well, you’re in the right place! Octo Lights is the world’s leader in high quality decorative fluorescent light covers. Not only do we offer the widest range of ready-made decorative light covers — including cloud, astronomy, waterfalls, trees, ocean, and beach themes — but we also give our customers the option to create their own light covers; opening up the realm of possibilities significantly.
The process for doing so couldn’t be easier; you simply choose the image you want to be displayed on your light cover (based on our image requirements), upload it to our website, and then wait for a link to be able to purchase your order.
Eco-Friendly Decorative Light Covers
Beyond offering the greatest and most vast selection of decorative fluorescent light covers on the market, Octo Lights is proud to be one of the most eco-friendly companies you’ll find for light covers as well.
All of our products are produced using only UV-resistant, water-based inks, which allows us to lessen our impact on the globe. What’s more? If you’re ever not satisfied with your purchase, Octo Lights has you covered with their 100% Satisfaction Guarantee, which means you’ll be able to return or replace your order within 2 weeks of your purchase date.
These are just some of the small steps we take, here at Octo Lights in order to emphasize our dedication to customer service and satisfaction. Contact Octo Lights today to learn more about any of our range of decorative fluorescent light covers.
If you need assistance installing your recent order, please feel free to visit our easy-to-comprehend installation guide page, or give us a call and one of our associates will be delighted to assist you.
We hope you’re enjoying our decorative fluorescent light cover blog! Please head over to our testimonials page to see what some of our recent satisfied customers are saying about their experience with Octo Lights.